Web & SEO for the detailing trade

Websites with a deeper finish.

Websites and local SEO for detailers, valeters, PPF and ceramic coating installers, and car-care brands. More booked jobs from people already searching for you.

UK based Detailing only
"You're a legend mate! Just had first booking through Google! He said he searched for Ceramic coating then found my videos and decided to book from there 🙏"
Alex, Detailing by AJ · Cheshire See the site we built →
Total film build: 115 µm, the same order a factory finish goes on.
How we build

Built the way a factory paints a panel.

Skip a coat and the shine doesn't last. Every site we build goes on in the same four layers, in the same order.

  • Clear coat

    SEO & content

    Service-area pages, Google Business Profile, reviews and articles. This is the layer customers actually see in Google.

  • Base coat

    Design & brand

    Before-and-after galleries, clear packages and pricing, and a booking button on every screen.

  • Primer

    Technical build

    Fast loading on 4G, clean structure, schema markup and proper redirects, so Google can read the site properly.

  • E-coat

    Platform & hosting

    Shopify for product brands, a lean booking site for installers. Domain, email and SSL set up properly and owned by you.

Services

Two kinds of client. One trade.

Most detailing businesses either sell a service or sell a product. We build for both.

For detailers & installers

Booking websites

A site that turns "ceramic coating near me" into a booked slot.

  • Package and pricing pages
  • Online booking and deposits
  • Before-and-after galleries
For car-care brands

Shopify stores

Product stores for coatings, waxes, shampoos and kits, built by someone who runs one.

  • Theme build and product pages
  • Bundles and subscriptions
  • Trade and wholesale pricing
For detailers & installers

Local SEO

Show up in the map pack for your town and the next three over.

  • Google Business Profile setup
  • Service-area landing pages
  • Review collection system
For car-care brands

E-commerce SEO

Rank product and collection pages for the terms buyers actually search.

  • Keyword research by product line
  • Collection and product optimisation
  • How-to guides that sell
Case study · PureGloss

We built and ranked our own coating brand first.

PureGloss is a UK ceramic coating brand on Shopify. Every technique we sell to clients was tested on it first: product page structure, collection SEO and how-to content.

Before we offered this service to anyone else, we ran it on a brand where every lost sale came out of our own pocket.
Snapshot · Google Search ConsoleJul–Oct vs Apr–Jul 2026
ReadingApr–JulJul–OctChange
Appearances for ceramic coating searches7574×82
Average position, ceramic coating searches46.617.729 places higher
Clicks from Google, all searches8092+15%
Click-through rate1.0%2.5%+1.5 pts

In three months PureGloss went from almost invisible for ceramic coating searches to 574 appearances, climbing from page 5 to page 2. Clicks come once a page reaches page one, and that's the next step.

Updated quarterlyHow SEO results build →
Process

Same four stages as a paint correction.

You'd never coat a car without washing and correcting it first. Websites work the same way.

  1. Inspect

    Site audit. Speed, rankings, Google Business Profile and competitors, written up as a plain-English report.

  2. Correct

    Fix the defects. Broken pages, slow images, missing titles and confusing booking flows.

  3. Coat

    Build and launch. New site or rebuild, with SEO built in from day one rather than added later.

  4. Maintain

    Monthly upkeep. Content, reviews, rankings report and updates, like a maintenance wash for the site.

Pricing

Pick a package. Book it today.

Fixed prices, paid at checkout. The site, domain and content belong to you.

Detailer Site

£699 one-off

For installers and mobile detailers who need bookings.

  • Up to 5 pages
  • Online booking integration
  • Google Business Profile setup
  • Live in 3 weeks
Buy for £699 Paid in full at checkout

Local SEO

£199 / month

Ongoing SEO for sites we built or ones you already have.

  • 1 new SEO page or article a month
  • Google Business Profile posts and updates
  • Review request system
  • Monthly rankings report
Start monthly plan 3-month minimum, then 30 days' notice

Selling products rather than services?

Shopify stores for car-care brands are quoted after a short call, from £2,500.

Ask for a quote
Secure checkout by Stripe: card, Apple Pay and Google Pay. Prices exclude VAT where applicable. By paying you agree to our Terms.
Questions

Straight answers.

The things detailers ask us most. Anything else, just ask.

How long does a website take?

Most Detailer Sites go live within 3 weeks of the kick-off call. Shopify stores take 4–6 weeks depending on how many products there are. The biggest factor is how quickly we get your photos and details.

Do I own the website?

Yes. Once it's paid for, the site, the content and the domain are yours. If you ever leave, you take everything with you.

What does it cost after launch?

Your domain (around £10 a year) and hosting or your Shopify plan, paid directly in your name. Local SEO at £199 a month is optional, with a 3-month minimum.

Can you guarantee I'll rank first on Google?

No, and nobody honest can. We use the same Google-approved methods that took PureGloss from 7 to 574 appearances for ceramic coating searches in three months, and we report your numbers every month.

I already have a website. Can you improve it?

Yes. Start with the free site inspection. We'll tell you what's holding it back and whether it needs fixing or replacing.

How does the PureGloss partner deal work?

Installers who use PureGloss Pro get the £699 Detailer Site for £399, alongside a quarterly delivery of PureGloss Pro (3 × 50ml, £199 a quarter) for 12 months. Full details are on the partner page.

Free site inspection

Not sure which package? Get your site under the inspection lamp.

Send us your website and we'll come back within two working days with a short report covering:

  • Where you rank for your top 5 local searches
  • Mobile speed and the biggest fixes
  • Google Business Profile gaps
  • What your top competitor is doing that you aren't