We build for detailers because we're in the trade too.
Clearcoat Digital is run by Ellis. Alongside it we run PureGloss, our own UK ceramic coating brand, so we know how detailing customers search, compare and book, and we test everything we recommend on our own business first.
Why Clearcoat Digital exists
"I'm sick of people paying a lot of money for websites that just look pretty and serve no function."
Ellis, founder
A detailer's website has one job: bring in work. Clearcoat Digital builds sites that do that job first, and look good doing it.
Most detailers we speak to have the skill and the photos, but their website doesn't turn a search like "ceramic coating near me" into a booking. Some have no site at all; others paid for one that looks fine and never brings in a job. We fix that with one clear goal for every site: turn local searches into booked work.
Who's behind it
Ellis learned SEO the practical way, over years of running several businesses of his own, where every page had to earn its keep. PureGloss is one of them, and it's where every idea gets tested before it goes anywhere near a client's site.
You deal with the same person from first call to launch and every monthly report after. No account managers, no hand-offs.
PureGloss: our own test bed
PureGloss is our UK ceramic coating brand, sold on Shopify. Running it means we spend our own money on the same things we recommend to clients: product pages, how-to guides, Google search and reviews. Between April–July and July–October 2026, PureGloss went from 7 to 574 Google appearances for ceramic coating searches. Getting onto page one is the next step, and we report that honestly too.
How we work
- Fixed prices, shown up front. Websites from £699, Local SEO £199 a month, Shopify stores from £2,500.
- You own everything. Your website, your domain, your Google profile and your content stay yours if you ever leave.
- Plain English. Monthly reports say how often you appeared on Google, what people searched and what we did. No jargon.
- No ranking promises. Nobody can guarantee a position on Google. We show you real numbers as they build, usually three to six months to page one for local searches.
Real detailers, real numbers
Every figure on our site comes from the client's own Google Search Console, Google Analytics or enquiry log.
See the case studiesSnapshot, October 2026. Updated quarterly.
The business details
Clearcoat Digital is a trading name of Pure Gloss Ltd, registered in England & Wales (company no. 15487280). We work with detailers across the UK.
Email hello@clearcoatdigital.co.uk or book a 30-minute call.
Want to see where you stand?
Send us your current site or Instagram. We'll look at how you show up locally and tell you honestly what would help.